B2B demand generation services are very necessary for businesses that want to generate quality leads and build their sales pipeline. These services are often a mix of data-driven marketing techniques, content, and outreach in order to nurture prospects. I find it interesting to observe how personalized campaigns and omni-channel marketing strategies can ads high touch points to create engagement. How does others prioritize automation as part of it? Please share your experience as it could be helpful to generate better outcomes and not lose site of authenticity to B2B marketing.