Looking for advice on promoting my AI side projects

So here's my deal. I'm a dev at this mid-sized company during the day, but nights and weekends I've been building my own stuff, mostly AI-powered tools that automate boring tasks across different workflows. Nothing crazy, just practical helpers that actually solve problems I've run into or seen people struggle with. The thing is, I can code these projects no problem, but when it comes to getting them in front of people who'd actually use them, I'm completely lost. I've got like three solid tools ready to go and zero clue how to get traction. Anyone been down this road and figured out what actually works for indie devs trying to get their products noticed?

The marketing side is a different beast from coding, that's for sure. You're competing with thousands of other tools dropping every week, so timing matters as much as quality. Launch calendars can help you pick the right moment when your niche isn't oversaturated with similar releases. Also, having some kind of demo or walkthrough video ready makes a huge difference because people want to see it working before they even consider trying it themselves.

Videos help for sure, but you still gotta put them somewhere people will actually watch them. Reddit can work but half those subs ban self-promotion instantly, and Twitter's algorithm hides your posts unless you're already verified or whatever. There's dedicated launch platforms though where the whole point is showing off new products to folks actively browsing for them. You can submit your AI tools here https://openhunts.com/ . People there are specifically looking to discover what makers and developers are building, so you're not fighting against cat videos and memes for attention. Post what your tools do, maybe throw in a quick demo, and let people come to you instead of chasing them down.