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How Intent Data Bank Shapes Smarter Targeting
How Intent Data Bank Shapes Smarter Targeting
Posted
Thu, 21 Aug 2025 10:11:46 GMT
by
Hi all, I'm investigating how an
Intent data bank
can totally transform targeting and lead prioritization! It allows businesses to find buyers who are actively researching the issues in their solution set and helps sales and marketing have an advantage over potential competitors. However, I do wonder how much intent insights should be leveraged. Should companies depend mostly on behavioral intent triggers or combine it with firmographics to develop greater accuracy? The real question is will intent remain predictive forever or could intent one day take action and be prescriptive and guide companies on how to reach out? Looking forward to hearing from you about how you are using intent intelligence to improve campaign targeting and accelerate closing deals!
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