Over the past decade, the sources of getting the most current information have changed dramatically. Today’s audiences rely primarily on digital media, receiving live and interactive news coverage. Digital media platforms like Sosoactive have become quite popular, significantly impacting user behavior and preferences in terms of information consumption.
According to recent statistics, 43% of Generation Z readers prefer interactive media, participating in polls and quizzes and communicating with other users. Therefore, there’s a growing demand for media platforms that provide more interactive options compared to traditional ones. The Sosoactive platform perfectly fits such requirements since it encourages interaction with content.