If you’re building for Ottawa SMBs, prioritize fast mobile UX, WCAG 2.2/AODA accessibility, and clear conversion paths (click-to-call, quote, booking). Add LocalBusiness schema, consistent NAP, and bilingual content where relevant. We recently benchmarked booking clarity against regional transport sites like Boston Logan Car Service bostonlogancarservice to refine forms, CTAs, and route FAQs small tweaks, strong lift.